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HEAD OF BRAND & MARKETING

We're looking for a Head of Brand & Marketing at Alice Palmer & Co.  From branded packaging design to all SEO advertisement management. This is a senior role for someone who can think strategically and grow the brand while being comfortable with design, campaigns and platform management.

Role: Head of Brand & Marketing
Contract Type: Full Time
Salary: 45-50k P/A
Location: Alice Palmer & Co, 80 Golborne Road, London W10

KEY RESPONSIBILITIES

Brand & Creative

  • Develop the Alice Palmer & Co brand identity - visuals, tone of voice, and overall creative direction
  • Ensure consistent branding across the website, product design, and packaging
  • Design and oversee production of graphics for digital, social, packaging, and print

Digital & Website

  • Maintain and improve brand presentation across the Shopify website
  • Work with (or directly manage) Shopify back end updates. Product pages, collections, merchandising, landing pages, and site content
  • Ensure a consistent, on brand customer journey from ad click to checkout

Paid Media

  • Plan content and copy, build, and manage the paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads alongside our external advert agency

Email & CRM

  • Own the email marketing programme via Klaviyo, including campaign calendars, automations/flows, segmentation, and list growth
  • Develop newsletters and lifecycle campaigns that drive engagement and repeat purchase

Strategy & Reporting

  • Develop and deliver the overall brand and marketing strategy in line with business goals
  • Report on marketing performance across channels, using data to inform decisions and budget allocation
  • Keep across market trends, competitors, and customer insights to keep the brand fresh and relevant

Please see the full job description and how to apply here.